Zerrow Studios × Anuvi Medical · July 2026
A digital front door
for South Calgary's
new clinic.

Website concept & cinematic preview — Anuvi Medical & Walk-In Clinic, 6100 Macleod Trail SW, Calgary.

ClientAnuvi Medical & Walk-In Clinic
DeliverableLaunch website · cinematic preview
StatusConcept for physician review
The brief

A new clinic needs to feel established from day one.

Anuvi opens its doors in July 2026. Patients will judge the practice online before they ever walk in — the site has to carry trust, warmth, and modern professionalism on first load.

Location6100 Macleod Trail SW, Calgary
OwnershipPhysician-owned · 5 doctors
ModelWalk-in + longitudinal care
Hours7 AM – 8 PM
NetworkCalgary West Central PCN
AccessNo referral needed for walk-in
Positioning

Say the important things, in order.

01

South Calgary's new neighbourhood clinic — 6100 Macleod Trail SW.

02

Walk-in and longitudinal care, 7 AM to 8 PM.

03

Physician-owned by five doctors. Calgary West Central PCN affiliated.

04

Fast. Accessible. No referral needed for walk-in.

Brand system

Private practice, software-company polish.

INK#0A1420 · authority
RASPBERRY#E3256B · accent
BLUSH#F58FB8 · highlight
WHITE#FFFFFF · surface
SLATE#5F6B78 · body copy
Instrument SerifDisplay · headers
Instrument Sans — neutral & legibleBody · 16px
IBM PLEX MONOLabels · film credits
The aesthetic risk

Typography is the hero. No stock photo smiles.

Your neighbourhood clinic.

The hero carries no image — just oversized, confident type anchored left, with the address doing the geographic work. It reads as designed, not templated.

The cinematic preview

Six scenes, one continuous scroll.

SCENE 1

Title card & hero

A film-style title card lifts to reveal oversized serif type on warm paper. Line-masked entrance, weighted scroll.

SCENE 2

Manifesto

A single statement inks in word by word as you scroll — the practice philosophy, read at your pace.

SCENE 3

The film

A letterboxed clinic reel pinned to the viewport, expanding to full bleed as the scroll pushes in.

SCENE 4

The physicians

A horizontal gallery glides through five profiles on ink. Dr. Kunimoto opens to a full cinematic bio page.

SCENE 5

Visit & services

Hours, a stylized Macleod Trail map with pin drop, and an editorial index of treatments that inverts on hover.

SCENE 6

Finale

"Walk right in." — a dark, halo-lit close with directions and call CTAs. Film grain throughout.

Live concept

See it move.

Open the full cinematic preview ↗
Road to launch

What we need to go live in July.

NOW

Sign-off on direction

Approve the typographic hero, palette, and scene structure.

NEXT

Physician profiles

Names, designations, and photography for the five doctors.

THEN

Practical details

Phone number, final hours, booking flow, and PCN links.

JULY

Launch

Domain, hosting, analytics, and Google Business profile aligned to opening day.

Thank you

Let's open the doors —
online first.

Feedback on this concept shapes the build sprint. Everything you saw today is real, working code.

ZERROW. STUDIOS
hello@zerrow.com
ANUVI. × ZERROW
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